Serena Nicole is the Founder & CEO of Serena Nicole Skincare, a natural skincare brand rooted in wellness. Over seven years ago, her creativity and passion for wellness led her to explore the complexities of the body’s largest organ—the skin. She began developing natural, diverse, and effective offerings—skincare products inspired by her personal experience and wellness research—that later expanded to include wellness services fully supporting your skin and overall well-being. Through Serena Nicole Skincare, she helps you experience a healthier, more radiant you.

We’re a natural skincare brand rooted in wellness. Our purposefully crafted skincare products support your skin, and—more than skincare—we provide wellness services designed to support your overall well-being, with a focus on inclusivity for underrepresented communities. Working in harmony with you, our offerings deliver real, visible results. With Serena Nicole Skincare, you can experience a healthier, more radiant you.

We create natural, diverse, and effective offerings to support your skin and overall well-being. Our skincare products for face and body are formulated to target common concerns such as hyperpigmentation, acne, uneven texture, and overall skin health. More than skincare, we provide wellness services offering space and guidance for your wellness journey. We focus on inclusivity for underrepresented communities, and across every offering, we are committed to helping you experience a healthier, more radiant you.