Serena Nicole is a multi-hyphenate creative and the Founder & CEO of Serena Nicole Skincare. Over six years ago, her creativity aligned with her growing interest in wellness and this led her to explore the complexities of the body’s largest organ—the skin. Serena Nicole then began purposefully crafting formulations inspired by her personal experiences and extensive research. Sharing her journey on social media, her products quickly gained traction among family and friends, ultimately leading to the creation of Serena Nicole Skincare. Inspired by her journey of self-discovery and personal growth, Serena Nicole channels her creativity to bring Serena Nicole Skincare to life.

Serena Nicole Skincare is a natural skincare and wellness brand dedicated to taking care of your glow. We meet you where you are in your journey with  purposefully crafted products to help you experience a healthier, more radiant you. We believe skincare is self-care— prioritizing your well-being and empowering you to live life to the fullest.

Serena Nicole Skincare provides a range of natural, diverse, and effective skincare and wellness products. We carefully select natural ingredients that work in harmony with you. Our formulations address diverse needs such as hyperpigmentation, acne, uneven texture, and overall wellness. Dedicated to our community, we create effective products that deliver visible results.