Serena Nicole is the Founder of Serena Nicole Skincare, a skincare and wellness brand. About seven years ago, she experienced an adverse reaction to a well-known skincare brand, which led her to explore gentler over-the-counter and natural products. As her interest in skincare and wellness grew, she began exploring natural skincare products. However, over time she found them to be expensive and unsustainable as a recent college graduate, and she often couldn’t tell what was actually working for her skin. This led her to begin formulating her own products.

What started as personal formulation quickly grew as others became interested in what she was using, and Serena Nicole Skincare organically evolved into a brand. As her needs deepened, so did her offerings—expanding beyond skincare into internal care and overall wellbeing.

This evolution led to the creation of over 30 skincare offerings, including internal products like skin teas and luxury skincare tools, and later expanded into wellness services as she deepened her own wellness journey and became a NASM-certified wellness coach. This expansion helped position Serena Nicole Skincare as a trustworthy brand that consistently supports people over time—mind, body, soul, and skin.

Her work is rooted in a simple belief: people deserve to be taken care of.

At the core of SNS is a simple belief: people deserve to be taken care of.

Through skincare, we create natural, diverse, and effective products tailored to meet people where they are, with intentional ingredients and purposeful formulations designed to support healthy, glowing skin.

Through wellness, we provide accessible services that meet people along their wellness journey—guiding them mind, body, and soul to support overall wellbeing.

We create natural, diverse, and effective offerings to support healthy, glowing skin and overall wellbeing.

Our skincare products for face and body are designed for a range of skin types and concerns—from dry, oily, and combination skin to hyperpigmentation, acne, and uneven texture. In addition to our products, we provide wellness services that offer guidance and support throughout your wellness journey.

Our offerings are rooted in inclusivity and accessibility, with a focus on underrepresented communities. Across everything we do, our belief is simple: you deserve to be taken care of.