Serena Nicole is the Founder & CEO of Serena Nicole Skincare, a holistic skincare and wellness brand. Over seven years ago, she experienced a severe breakout from a well-known brand and found natural products too expensive as a recent college graduate. Her love of wellness led her to explore the complexities of the body’s largest organ—the skin and begin developing natural, diverse, and effective skincare products inspired by her personal experience and wellness research. Her brand later expanded to include wellness services fully supporting your skin and overall well-being. Through Serena Nicole Skincare, she helps you experience a healthier, more radiant you.

We address the need for natural, diverse, and effective offerings. Serena Nicole Skincare provides purposefully crafted skincare products to support your skin and wellness services designed to support overall well-being, creating the holistic self-care experience people are seeking. Together, our offerings work in harmony with you, delivering real, visible results while centering the needs of underrepresented communities. With Serena Nicole Skincare, you will experience a healthier, more radiant you.

We create natural, diverse, and effective offerings to support your skin and overall well-being. Our skincare products for face and body are formulated to target common concerns such as hyperpigmentation, acne, uneven texture, and overall skin health. More than skincare, we provide wellness services offering space and guidance for your wellness journey. We focus on inclusivity for underrepresented communities, and across every offering, we are committed to helping you experience a healthier, more radiant you.